DAITA

Who we are

We make AI-native products for coordinating production. We’re based in London, Bangalore & Tiruppur

How DAITA works

DAITA handles your entire Time and Action Plan, from fabric to ex-factory, all by itself.

Every WhatsApp photo, PDF and Excel update from your departments lands on the order’s TNA automatically. All you have to do is watch.

300 updates a day. One person catching them all.

Buyer PO

Nike

Excel

Nike

Excel

Materials

Trims department

Photo

Trims department

Photo

Processing

Printing department

ERP updates

Manual entry

Excel

Manual entry

Excel

62Merchandiser 1

48Merchandiser 2

71Merchandiser 3

55Merchandiser 4

Buyer reports

Excelmanual

Management report

Excelmanual

Internal system update

Excelmanual

Buyer PO

Nike

Excel

Nike

Excel

Materials

Trims department

Photo

Trims department

Photo

Processing

Printing department

ERP updates

Manual entry

Excel

Manual entry

Excel

62M1

48M2

71M3

55M4

Buyer reports

Excelmanual

Management report

Excelmanual

Internal system update

Excelmanual

Who we work with

Manufacturing coordination for the AI age

Buying offices

We track your entire Time and Action Plan.

Three sides, three TNAs, one tool. DAITA follows every order end-to-end on a Time and Action Plan basis, across all your factories.

TNA tracking
Every milestone from PO to ship date, tracked automatically against plan.
All factories, one platform
Stop chasing five factories in five chat groups. See them side by side.
Early delay identification
Slippage on any TNA line shows up before it becomes a missed ETD.
Unified timeline
The same timeline your factories and brands see. No version conflicts.
AI chat
Ask which orders are at risk this week and get a ranked list, with reasons.

Customers

Hear it from our customers.

Mr. Thirukkumaran

General Secretary, Tiruppur Exporters' Association and Chairman, Esstee Exports

DAITA plugged straight into how our factory already works. Efficiency is up around 30%, lead time has come down from 70 to 42 days, and the manual work of chasing and re-entering updates has largely disappeared. Our merchandisers spend their time on production, not on reports.

Proven on the floor

What one shared TNA does.

0+

Purchase orders tracked end-to-end

0

Days of delay caught and recovered

0%

Efficiency gain reported by customers

0%

Lead time reduction across live orders

0

Factories live on one platform

Figures from customer deployments, 2025 to 2026.

Our story

Built inside factories,
not an office tower.

Luis and Jérôme outside the Tiruppur Exporters Association

2024

Founded

$1.2M

Raised

Bangalore

HQ

Why does a garment order still travel as WhatsApp screenshots, email chains and spreadsheets?

DAITA started in 2024 with a question that wouldn't go away. Luis and Jérôme could have guessed at the answer from a desk. Instead they went and looked.

They spent a year wherever clothes are actually designed, bought and made, from London and Spain to Italy, Germany, Portugal, Vietnam, Bangladesh and Delhi. Then they did the thing most software founders don't: they moved to Tiruppur, India's knitwear capital, and built DAITA inside a working factory, next to their first customer, until it fit the way merchandisers, factories, buying offices and brands really work.

Along the way they raised $1.2M. Today DAITA is run from Bangalore, and the phone still rings from Tiruppur every day.

Read our story

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